JK ROWLING is going to replicate the strategic muti-book roll out of the Harry Potter series with her crime novels featuring private investigator Cormoran Strike. Strike was star of The Cuckoo’s Calling, Rowling’s first non-Potter book written secretly then published under the pen name Robert Galbraith. The Cuckoo’s Calling had sold…
JK Rowling’s secret book: magic or good marketing?
So J.K. Rowling wrote a crime book, The Cuckoo’s Calling, using the pseudonym Robert Galbraith. It got some quite good reviews and sold a modest amount. Then someone ‘’outed’’ her as the author and, good heavens, interest in the book took off. By some extraordinary coincidence, a huge second run…